Posted October 7, 2009
By Peter West
WEDNESDAY, Oct. 7 (HealthDay News) -- During times of stress, many people will reach for that favorite bag of chips, soft drink or snack cake for a dose of quick comfort -- or so conventional wisdom holds.
But, a new study from the University of South Carolina takes aim at that comfort-food theory and contends that people undergoing significant change in their lives often pick unfamiliar, even healthier foods and lifestyle options.
"I am personally a creature of habit. That's why I am so interested in how people adapt to change," said lead researcher Stacy Wood, Moore Research Fellow and associate professor of marketing at the University of South Carolina. "While comfort foods do have a soothing function and really do make us feel good, we don't turn to them as readily as we think we do."
Wood's research, titled "The Comfort Food Fallacy: Avoiding Old Favorites in Times of Change," was published in the Journal of Consumer Research.